Marketing

Conversion Pixel FAQ Jan 23, 2014 10:13AM CST

Conversion Pixel FAQ If you buy ads on Facebook to promote your events, read this article. Facebook’s Conve... read more

How To Set Up A Conversion Pixel Jan 28, 2014 05:06PM CST

How to set up a conversion pixel: Creating and placing the Facebook Conversion Pixel is simple. Follow the s... read more

How To Create A Segment In Backstage Mar 06, 2014 05:45PM CST

Email marketing is a powerful way to target potential ticket buyers and notify them of an upcoming event; howe... read more

How to Setup Google Analytics Cross-Domain Tracking Aug 27, 2014 04:54PM CDT

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Introducing Audience Profiles Aug 25, 2014 03:04PM CDT

Promoters and marketers often talk about the importance of ‘knowing the audience.’ Typically, that involves a ... read more

Umbel Facebook Advertising - Reach Extension & Retargeting Aug 25, 2014 04:09PM CDT

Many event marketers have at least experimented with Facebook advertising. It can help sell tickets efficientl... read more

Retargeting Ad Campaigns Aug 25, 2014 02:51PM CDT

We’ve all been retargeted online. Not sure what that means? It’s when a website drops a cookie on your browser... read more

Acquire Visitors > Retarget > Convert Aug 28, 2014 10:51AM CDT

Front Gate's marketing playbook is based on the premise that digital marketing is the most effective, efficien... read more

Event Dashboard Feb 19, 2015 02:19PM CST

Introducing our new event dashboard in Backstage - the easiest way to get a pulse on your event. We took our m... read more

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